Semir by Lycra 2016

Semir cooperated with Lycra in their newest range of winterwear, which ranges from outdoor warm jackets to insulated denim and casual trousers. They required a 3-day pop up shop to attract dealers to purchase Semir products for their stores.
The criteria was to bring to life their tagline “Em-brace the Elements” which means to unleash one’s‘fear’ of the cold, bringing one’s guard down, and em-bracing the outdoors. Hence the choice of UV colour palette combined with outdoor photos, giving the space a feeling of the friendly outdoors with a more lifestyle theme rather than a sporty outdoor message.

Project Date: 2018
Client: Lyria
Size: 500sqm
Visual Tools: Vectorwork , Cinema 4d , Photoshop
Studio: Design overlay


Title here

The brand was founded by Arlia Hashim in 2014,Her design styles are simple, stylish, sexy, sensual and sunny, witha fusion of Southeast Asian sunshine and the Nordic Simplicitythemes, thus forming a unique design style of her own.
This manual presents the graphic identity of Arlia Hashim brand and sets the ground rules for its correct and uniform application.The logotype is base on the brand style, is the key element of a system that serves to aximize recognition, both from outside the company and on the inside.The correct application of this system guarantees the consistency and durability of Arlia Hashim brand’s identity.



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