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The brand was founded by Arlia Hashim in 2014,Her design styles are simple, stylish, sexy, sensual and sunny, witha fusion of Southeast Asian sunshine and the Nordic Simplicitythemes, thus forming a unique design style of her own.
This manual presents the graphic identity of Arlia Hashim brand and sets the ground rules for its correct and uniform application.The logotype is base on the brand style, is the key element of a system that serves to aximize recognition, both from outside the company and on the inside.The correct application of this system guarantees the consistency and durability of Arlia Hashim brand’s identity.



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